Who hand makes a business card these days? Creative people. Artists. Someone with a lot of time on their hands. Turns out, I am not really any of those kind of people and yet I’ve just finished my first batch of handmade business cards.
I have to say, I really liked the process. I’ve been collecting ideas and thinking about this for a long time. But the deadline is looming. WDS 2015, (World Domination Summit), in Portland starts in just a few days. I’m not going to be caught short again this year.
In truth, I didn’t mention my blog until the closing party at about 9pm. The person I was chatting with replied, “Wow, that is a really good concept”. Of course I did not have a card to give her. Wow! Rookie mistake.
There have been so many moments since then, when I could have used a card. The URL is the name of the blog, but it requires memory, which I certainly don’t possess. Hardly can expect the attention span from anyone else.
Business cards are probably still in use just to save the brain cells required to remember yet another thing. If you have the card, it is so easy to make an association to meeting the person from whence it came. At least, I find them to be useful in this way. And I have a neat little box on my desk where the new cards go. After a year or so, the cards are sorted and filed away appropriately.
I love to see who has taken the card design to the next level. Unfortunately it is few and far between, where any kind of creativity comes into play. You would think people would be trying to stand out in this area of branding, just as they do in all other areas. Maybe I’m attending the wrong kind of events. And maybe I need to speak up at the right kind of events!
So I’ve made 30 cards. It seems like quite a few. Especially when I only might have given out one or two last year. I suppose if I make it a goal to give out 30, then I’ll be so far ahead. But, let’s face it, my efforts to date have been pretty pathetic. Self promotion is not my strong suit. However, my husband is with me this year and he is my #1 fan. So at least I can give him one. Maybe I’ll make a few more!
What I did was super easy. Picked a really nice card stock. Metallic finish, premium card stock, 65 lb. paper. Then I found some see through vellum in the 25 cents bin at my local art supply store. After I had created my funky design, I printed it on the vellum. (I designed the page myself in illustrator). Then I cut out both pages, the card stock was true size and the vellum was a little smaller. I used a good ruler and an OLFA knife. And glue.
The whole operation took me back to my college days. When I was design school, there was no auto-cad. We did everything by hand. The best I might have done then was hand draw the first one and then make multiple photo copies. But the cutting and pasting are the same. I love the way they turned out. Now to get a nice little case for them.
Interesting links about business cards:
Oh I hope there are no spelling mistakes! At lunch time, when I was well into it, I double checked “flourish”. It started to look wrong to me!